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Tag Archives: Consumer behaviour

OTT: 60% people use social media to discover new content – ET BrandEquity

60% people use social media to discover new content. 2020 was the year the streaming wars intensified and in 2021 we will see more of the same. Brightcove has surveyed over 3,000 people ages 16+, in India, Bangladesh and Pakistan to gain insights into consumer behaviour so OTT services understand …

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Nielsen report: Consumers seek value proposition as wallets shrink – ET BrandEquity

Consumers will go through a ‘basket reset’ according to Nielsen’s latest report on shifting attitudes due to the pandemic Nielsen, the data and measurement firm, has just released its fifth edition of the COVID-19 Evolving Consumer Trends report. The report predicts key consumer behaviour shifts as a result of the …

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Big FMCG firms using own sites instead of third party to gather consumer data – ET BrandEquity

Brands can experiment with new products, create subscription services, new delivery forms and create deeper customer relationship management. (Representative Image) Brands like Hindustan Unilever, Mondelez, Tata Consumer Products among others are reaching out to consumers directly through their own websites to acquire data instead of depending on ecommerce firms like …

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