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Tag Archives: content consumption

OTT: 60% people use social media to discover new content – ET BrandEquity

60% people use social media to discover new content. 2020 was the year the streaming wars intensified and in 2021 we will see more of the same. Brightcove has surveyed over 3,000 people ages 16+, in India, Bangladesh and Pakistan to gain insights into consumer behaviour so OTT services understand …

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