Tuesday , September 21 2021
Home / Tag Archives: covid

Tag Archives: covid

2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

Read More »

Let publishers decide if news is shown on our platform: Google – ET BrandEquity

Let publishers decide if news is shown on our platform: Google. As Australia finalises its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google …

Read More »

Martech Asia: 2030 will be the age of the augmented marketer, says Scott Brinker – ET BrandEquity

Scott Brinker, vice president, platform ecosystem at HubSpot, editor at Chiefmarte. It has been a crazy year here in 2020. I think this cartoon from Tom Fishburne sums it up nicely, like can we please stop calling this pace of change the new normal. It has been an incredible pace …

Read More »

IHCL launches ‘Travel For India’ campaign – ET BrandEquity

IHCL has launched a campaign aimed at promoting the hospitality industry by encouraging domestic travel Indian Hotels Company (IHCL) has launched a campaign to inspire safe travel and help rebuild the tourism and hospitality industry titled ‘#TravelForIndia’. In line with the ‘Vocal for Local’ sentiment, the campaign aims at driving …

Read More »

A video tribute to pharmacists by Mankind Pharma – ET BrandEquity

Mankind Pharma has released a video as a tribute to pharmacists Mankind Pharma has launched a video campaign observing World Pharmacists Day reflecting on the work pharmacists do to ensure the communities they serve have access to the best possible medications and care. Through a video campaign conceptualised by Grapes …

Read More »

Nielsen report: Consumers seek value proposition as wallets shrink – ET BrandEquity

Consumers will go through a ‘basket reset’ according to Nielsen’s latest report on shifting attitudes due to the pandemic Nielsen, the data and measurement firm, has just released its fifth edition of the COVID-19 Evolving Consumer Trends report. The report predicts key consumer behaviour shifts as a result of the …

Read More »

Opinion: Data science in Marketing – beyond measuring sentiments – ET BrandEquity

Data science in Marketing – beyond measuring sentiments. By Abhinav Chaturvedi Is marketing science or art? This much-loved debate topic in the marketing circles generally ends up with the conclusion that it is part both. Whatever be the truth, the question itself has turned irrelevant in the digital age. Data …

Read More »