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Tag Archives: Digital

2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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The Empires Strike Back: Disney, Comcast, AT&T set streaming battle – ET BrandEquity

Disney, Comcast, AT&T set streaming battle. By Helen Coster Next year, as coronavirus vaccines roll out around the world, consumers are expected to return to restaurants, sports arenas and cinemas. But with films like “Matrix 4,” “In the Heights” and “Dune” hitting TVs at the same time as theaters, and …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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WhatsApp to bridge the gap for pension, savings and health insurance sectors – ET BrandEquity

Abhijit Bose delivering the keynote for Whatsapp at Facebook’s Fuel for India event With over four hundred million active users in India, the country is Whatsapp’s largest market. Abhijit Bose, the head of WhatsApp in India, unveiled plans for furthering digital inclusion in the keynote session for Whatsapp at Facebook’s …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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OTT: 60% people use social media to discover new content – ET BrandEquity

60% people use social media to discover new content. 2020 was the year the streaming wars intensified and in 2021 we will see more of the same. Brightcove has surveyed over 3,000 people ages 16+, in India, Bangladesh and Pakistan to gain insights into consumer behaviour so OTT services understand …

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Online sports apps: Madras HC issues notices to Kohli, Ganguly – ET BrandEquity

Madras HC issues notices to Kohli, Ganguly. The Madras High Court on Tuesday issued notices to India captain Virat Kohli and Sourav Ganguly, president of the Board of Control for Cricket in India (BCCI), for advertising for online sports apps that have made youngsters gamble on money. The case was …

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Opinion: Data science in Marketing – beyond measuring sentiments – ET BrandEquity

Data science in Marketing – beyond measuring sentiments. By Abhinav Chaturvedi Is marketing science or art? This much-loved debate topic in the marketing circles generally ends up with the conclusion that it is part both. Whatever be the truth, the question itself has turned irrelevant in the digital age. Data …

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Nielsen Media brings retail and FMCG segments to Taiwan in collaboration with Lotame – ET BrandEquity

Nielsen Media and Lotame partner to bring retail and FMCG segments to Taiwan Nielsen announced the launch of purchase-based audience segments in Taiwan to help advertisers and agencies reach their desired audiences built on rich retail and FMCG behavioral data. Nielsen Retail and FMCG segments are being powered in the …

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