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Tag Archives: facebook

Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Facebook takes the gloves off in feud with Apple – ET BrandEquity

Facebook takes the gloves off in feud with Apple. By Jack Nicas and Mike Isaac For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Tim Cook of Apple and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money …

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WhatsApp to bridge the gap for pension, savings and health insurance sectors – ET BrandEquity

Abhijit Bose delivering the keynote for Whatsapp at Facebook’s Fuel for India event With over four hundred million active users in India, the country is Whatsapp’s largest market. Abhijit Bose, the head of WhatsApp in India, unveiled plans for furthering digital inclusion in the keynote session for Whatsapp at Facebook’s …

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Focused on investing in India for long run: Facebook – ET BrandEquity

Focused on investing in India for long run: Facebook. Facebook is committed to investing in India for the long term and continues to build tools for businesses to help them build and grow their online presence, a top company official said. Speaking to , Facebook Chief Revenue Officer David Fischer …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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Facebook to pay millions to UK media for news content – ET BrandEquity

Facebook to pay millions to UK media for news content. Social media giant Facebook will pay millions of pounds a year to UK media groups to license their articles under its dedicated news tab feature, which will be launched in Britain from next year. According to a report in The …

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Instagram launches ‘Live Rooms’ for more audience engagement – ET BrandEquity

Instagram launches ‘Live Rooms’ for more audience engagement Social networking platform, Instagram has announced a feature called ‘Live Rooms’, to help creators better engage with and grow their audiences by going live with multiple guests. Instagram Live gives people the ability to go live and create and connect virtually. With …

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Facebook acquires customer service platform Kustomer for $1 billion – ET BrandEquity

In doing so, Facebook will act as a service provider at the instruction of business customers. Facebook has acquired Kustomer, a startup specialising in customer-service platforms and chatbots, for a reported sum of $1 billion. Kustomer was last valued at $710 million in a private funding round. Facebook said late …

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Instagram allows advertisers to create posts from user accounts – ET BrandEquity

Now brands have more flexibility with fewer constraints when they want to run Branded Content ads. Facebook-owned Instagram is now allowing advertisers to create sponsored ads from user accounts and the feature is part of its update to branded content ads. Branded content ads were introduced last year as a …

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Facebook’s AI mistakenly bans ads for struggling businesses – ET BrandEquity

New York-based businesswoman Ruth Harrigan usually sells her honey and beeswax products in souvenir shops. But with Covid-19 pausing tourism, she’s been almost entirely dependent on Facebook ads to drive online sales. On Nov. 11, this new financial lifeline was abruptly cut when the social media company blocked her HoneyGramz …

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Facebook and SPNI partner to bring video-on-demand content to fans from India Tour of Australia – ET BrandEquity

Facebook and SPNI have joined hands to offer exclusive on demand video content to cricket enthusiasts on Facebook Watch Facebook, the social media conglomerate, has announced a digital content partnership with Sony Pictures Networks India (SPNI) for the Indian national cricket team’s tour of Australia. The partnership will involve exclusive …

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Britain to curb Google and Facebook with tougher competition rules – ET BrandEquity

Google said advertising practices needed to adapt to changing expectations around how data was collected and used. By Paul SandleLONDON: Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers. The code will be enforced …

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Facebook ad tool bug leaves thousands of advertisers in shock – ET BrandEquity

The issue is serious for certain categories such as retail, where marketers are spending as much as 5 per cent to 10 per cent more on Facebook and other performance-centric advertising channels. San Francisco: Facebook is offering millions of dollars in credits to compensate some affected advertisers after it quietly …

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India sent second most FB user data requests this year – ET BrandEquity

India sent second most FB user data requests this year. The Indian government made the second highest requests —35,560— to Facebook for data on 57,294 users/accounts in January-June this year, according to the company’s latest transparency report. Facebook complied with nearly 50 per cent of these requests. Of the total, …

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Let publishers decide if news is shown on our platform: Google – ET BrandEquity

Let publishers decide if news is shown on our platform: Google. As Australia finalises its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google …

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3 in 4 users in ‘Bharat’ are on social media during leisure time: Report – ET BrandEquity

Entertainment and Networking were the major determinants for people to hop on social media platforms. (Representative Image) New Delhi: Over three in four Internet users (78 per cent) use social media in vernacular languages during their leisure time, unlike those in urban centres who are hooked most of the time …

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Instagram links up with Kareena Kapoor Khan to support small businesses – ET BrandEquity

Kareena Kappor Khan announces her partnership with Instagram and myBageecha on her Instagram account Instagram, the social media app, has announced a unique partnership with Bollywood actor Kareena Kapoor Khan to engage with her thriving Instagram community in order to support small businesses in the country. The actor, who is …

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Saurabh Varma sets up platform-first martech firm Wondrlab – ET BrandEquity

Saurabh Varma sets up platform-first martech firm Wondrlab. Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertising firm last year, has founded Wondrlab, a platform-first martech start-up. Wondrlab will work across three key verticals – content, experience and digital …

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Google’s digital media sales lowest in 6 years in Q2 2020 – ET BrandEquity

New Delhi: Hit by pandemic-related cuts in ad spend, Googles digital media revenues fell by 7 per cent in Q2 2020 to $38.3 billion, causing its market share to fall from 29 per cent in Q1 2020 to 26.3 per cent in Q2 — its lowest share of the global …

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Online giants will have to open ad archives to EU antitrust regulators – ET BrandEquity

Dominant tech companies will have to explain how their algorithms work under proposed new EU rules and also open up their ad archives to regulators and researchers, Europe’s digital and antitrust chief said on Friday. The move is likely to impact U.S. online giants such as Alphabet unit Google, Amazon, …

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Facebook Q3 results: Firm warns of tough 2021 as pandemic boosts ad revenue – ET BrandEquity

Shares of the world’s biggest social network were flat in extended trading. Facebook Inc on Thursday warned of a tougher 2021 despite beating analysts‘ estimates for quarterly revenue as businesses adjusting to the global pandemic continued to rely on the company’s digital ad tools. The social media company said in …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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MarTech Asia 2020: The essentials in a data driven world – ET BrandEquity

MarTech Asia 2020: Rishad Tobaccowala talks about the essentials in a data driven world. What are some of the things in this modern data world and in the modern world of technology that you are going to need? One of the most powerful things that I would urge everybody to …

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Facebook slams Netflix, says ‘The Social Dilemma’ is distorted – ET BrandEquity

Denying that it treats users as a product, Facebook said it is an ads-supported platform, which means that selling ads allows it to offer everyone else the ability to connect for free. While most of us loved the new Netflix documentary ‘The Social Dilemma’ that shows how social media platforms …

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Personalised ads and users’ privacy can coexist: Facebook – ET BrandEquity

Personalised ads and users’ privacy can coexist: Facebook. At a time when data privacy has become a heated topic for the policy makers the world over, Facebook has said that it fundamentally disagrees with the underlying assumption that one cannot provide free, ad-supported services in a way that respects privacy …

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RBI ropes in Amitabh Bachchan for customer awareness campaign – ET BrandEquity

The regulator has been running the campaign for more than a year not only in English and Hindi but in various regional languages for maximum reach. (File Photo) Mumbai: After sport stars, the Reserve Bank has roped in Bollywood megastar Amitabh Bachchan for the customer awareness campaign to prevent gullible …

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With digital infrastructure gaining trust, are mobile business solutions the future for SMEs? – ET BrandEquity

digital infrastructure

  Mobile platforms give SME owners anywhere, anytime access to a virtual market without barriers (Representative Image) By Mehul Sutariya During these uncertain times, it can be easy to forget that certain fundamental paradigm shifts were well underway before the pandemic ever took root. One of those is the spectacular …

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Amobee, Lotame join hands for global social audience activation – ET BrandEquity

Amobee and Lotame partner for global social audience activation Amobee, the advertising technology company, has announced a global social data partnership with Lotame, provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Amobee’s identity …

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