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Tag Archives: facebook

Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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Why Apple and Facebook are fighting; and why it’s important for you – ET BrandEquity

Why Apple and Facebook are fighting; and why it’s important for you. Latest iOS 14 software update has turned Apple-Facebook tussle into a full-fledged war. In fact, Facebook is so mad at Apple that it is publishing full page ads in newspapers claiming that Apple is against the concept of …

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Facebook takes the gloves off in feud with Apple – ET BrandEquity

Facebook takes the gloves off in feud with Apple. By Jack Nicas and Mike Isaac For years, signs of discord have brewed between Facebook and Apple. Their chief executives, Tim Cook of Apple and Facebook’s Mark Zuckerberg, have periodically taken thinly veiled shots at each other. “If they’re making money …

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WhatsApp to bridge the gap for pension, savings and health insurance sectors – ET BrandEquity

Abhijit Bose delivering the keynote for Whatsapp at Facebook’s Fuel for India event With over four hundred million active users in India, the country is Whatsapp’s largest market. Abhijit Bose, the head of WhatsApp in India, unveiled plans for furthering digital inclusion in the keynote session for Whatsapp at Facebook’s …

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Focused on investing in India for long run: Facebook – ET BrandEquity

Focused on investing in India for long run: Facebook. Facebook is committed to investing in India for the long term and continues to build tools for businesses to help them build and grow their online presence, a top company official said. Speaking to , Facebook Chief Revenue Officer David Fischer …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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Facebook to pay millions to UK media for news content – ET BrandEquity

Facebook to pay millions to UK media for news content. Social media giant Facebook will pay millions of pounds a year to UK media groups to license their articles under its dedicated news tab feature, which will be launched in Britain from next year. According to a report in The …

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Instagram launches ‘Live Rooms’ for more audience engagement – ET BrandEquity

Instagram launches ‘Live Rooms’ for more audience engagement Social networking platform, Instagram has announced a feature called ‘Live Rooms’, to help creators better engage with and grow their audiences by going live with multiple guests. Instagram Live gives people the ability to go live and create and connect virtually. With …

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Facebook acquires customer service platform Kustomer for $1 billion – ET BrandEquity

In doing so, Facebook will act as a service provider at the instruction of business customers. Facebook has acquired Kustomer, a startup specialising in customer-service platforms and chatbots, for a reported sum of $1 billion. Kustomer was last valued at $710 million in a private funding round. Facebook said late …

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Instagram allows advertisers to create posts from user accounts – ET BrandEquity

Now brands have more flexibility with fewer constraints when they want to run Branded Content ads. Facebook-owned Instagram is now allowing advertisers to create sponsored ads from user accounts and the feature is part of its update to branded content ads. Branded content ads were introduced last year as a …

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