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Tag Archives: Flipkart

I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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Brands put in strict internal guidelines to avoid social media backlash – ET BrandEquity

Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up. Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as …

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Big FMCG firms using own sites instead of third party to gather consumer data – ET BrandEquity

Brands can experiment with new products, create subscription services, new delivery forms and create deeper customer relationship management. (Representative Image) Brands like Hindustan Unilever, Mondelez, Tata Consumer Products among others are reaching out to consumers directly through their own websites to acquire data instead of depending on ecommerce firms like …

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Opinion: How MarTech is impacting business transformation – ET BrandEquity

How MarTech is Impacting Business Transformation. By Nishant Mishra John Wanamaker, a leading American businessperson and a pioneer in marketing in the last century, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The second part of the statement wouldn’t …

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