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2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Nielsen Media brings retail and FMCG segments to Taiwan in collaboration with Lotame – ET BrandEquity

Nielsen Media and Lotame partner to bring retail and FMCG segments to Taiwan Nielsen announced the launch of purchase-based audience segments in Taiwan to help advertisers and agencies reach their desired audiences built on rich retail and FMCG behavioral data. Nielsen Retail and FMCG segments are being powered in the …

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