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Tag Archives: Google

2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits filed against their market practices in their home country and more regulatory action in other countries. Here’s a quick guide to what’s happening and what it may all mean. US States On December 17, 38 …

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Previewing Google’s defense in digital ad monopoly litigation – ET BrandEquity

Google has been hit with another lawsuit challenging its dominance By Alison FrankelGoogle‘s antitrust woes mounted considerably this week. On Thursday, 38 state attorneys general brought a new suit in federal court in Washington, D.C., echoing the Justice Department’s previously filed allegations that Google systematically blocked competitors for internet search …

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Ten states sue Google for ‘anti-competitive’ online ad sales – ET BrandEquity

Ten states sue Google for ‘anti-competitive’ online ad sales. Ten states on Wednesday brought a lawsuit against Google, accusing the search giant of “anti-competitive conduct” in the online advertising industry, including a deal to manipulate sales with rival Facebook. Texas Attorney General Ken Paxton announced the suit, which was filed …

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Google to let users turn off YouTube ads for alcohol, gambling – ET BrandEquity

Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies. In a respite for millions of users globally, Google has introduced a new control in Ad Settings that will enable people to see fewer alcohol and gambling ads on both Google and …

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Google, adtech firms targets of fresh EU privacy complaints – ET BrandEquity

Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. Since 2018, complaints have been filed in 15 EU countries over real-time bidding systems, the core …

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Australia to make Facebook, Google pay news outlets for content – ET BrandEquity

Australia to make Facebook, Google pay news outlets for content. By Byron Kaye Australia finalised plans on Tuesday to make Facebook Inc and Google pay its media outlets for news content, a world-first move aimed at protecting independent journalism that has been strongly opposed by the internet giants. Under laws …

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Google removes some IAC browser extensions for ‘policy violations’ – ET BrandEquity

Google removes some IAC browser extensions for ‘policy violations’. By Kanishka SinghAlphabet Inc’s Google said on Sunday it has removed a number of browser extensions of online conglomerate IAC/InterActive Corp for “policy violations” and is reviewing “enforcement options.” “We continue to have conversations with IAC related to Chrome Web Store …

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Britain to curb Google and Facebook with tougher competition rules – ET BrandEquity

Google said advertising practices needed to adapt to changing expectations around how data was collected and used. By Paul SandleLONDON: Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers. The code will be enforced …

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News media bargaining code: Where Google and publishers’ ideas of the audience collide – ET BrandEquity

Cerf writes in his blog, “The truth is that news content makes up a tiny proportion of the things people search for online (1 per cent, in Australia). New York: Google VP and chief evangelist Vint Cerf‘s November 23 blog against the idea of Google paying news businesses is built …

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I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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Google faces regulatory scrutiny in Britain over ‘Privacy Sandbox’ advertising data revamp – ET BrandEquity

Google faces regulatory scrutiny in Britain. Google faces fresh regulatory scrutiny in Britain over plans to revamp its ad data system, after a group of competitors complained to regulators that the changes would cement the US tech giant’s online dominance. Marketers for an Open Web, a coalition of technology and …

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Don’t blame us for news businesses revenue decline: Google – ET BrandEquity

The search engine giant also said that news content makes up a tiny proportion of the things people search for online — just 1 per cent, in Australia. (Representative Image) Sydney: As Australia debates the draft News Media Bargaining Code that would govern the relationship between news businesses and digital …

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Apple, GroupM, others ask for tough protection for data in Google lawsuit – ET BrandEquity

Apple, GroupM, others ask for tough p.rotection for data in Google lawsuit Apple Inc , advertising giant GroupM and others asked the judge hearing the Justice Department’s lawsuit against Alphabet’s Google on Friday to allow them to designate certain data used by the government as “highly confidential,” to ensure that …

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YouTube to run more ads on content without sharing revenue with creators – ET BrandEquity

The revised terms are effective November 18 in the US, but will go live in India only in 2021. Chennai: YouTube is adding more advertisements to the content on its platform but will not be sharing that income with the content creators. In an update to its terms of service …

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YouTube introduces audio ads for brands to expand reach – ET BrandEquity

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message. San Francisco: In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads — its first ad format designed to connect brands with …

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Let publishers decide if news is shown on our platform: Google – ET BrandEquity

Let publishers decide if news is shown on our platform: Google. As Australia finalises its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google …

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The future of the future: Sanjay Gupta, Google India – ET BrandEquity

Across the globe, close to a billion people use Google search every day. But as Sanjay Gupta, country head, Google India points out, 15% of the searches made every day have never, ever, been done before in the world. That means that one in seven searches made every day is …

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“There will be a paradigm shift to conversational AI as an interface”: Kath Blackham, Versa – ET BrandEquity

Kath Blackham, founder and CEO, Versa. By Prasad Sangameshwaran Smart speakers are a new medium of interaction for the consumers. These devices are making the discovery of the products for consumers and in many cases, they’re making purchases as well.Globally, smart speakers (Alexa, Siri, Google Assistant and others) have already …

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Saurabh Varma sets up platform-first martech firm Wondrlab – ET BrandEquity

Saurabh Varma sets up platform-first martech firm Wondrlab. Saurabh Varma, the former CEO of Publicis Communications, who had quit the creative communications hub of the French multinational advertising firm last year, has founded Wondrlab, a platform-first martech start-up. Wondrlab will work across three key verticals – content, experience and digital …

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Google ad costs, not its alleged monopoly, irks businesses – ET BrandEquity

The more a company can pay, the more likely it will get a prized spot in search results. Google has different types of ads, and whether an ad appears locally or nationally can also affect pricing. So can the time of day an ad appears. New York, Nov 1 (AP) …

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Google’s digital media sales lowest in 6 years in Q2 2020 – ET BrandEquity

New Delhi: Hit by pandemic-related cuts in ad spend, Googles digital media revenues fell by 7 per cent in Q2 2020 to $38.3 billion, causing its market share to fall from 29 per cent in Q1 2020 to 26.3 per cent in Q2 — its lowest share of the global …

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Online giants will have to open ad archives to EU antitrust regulators – ET BrandEquity

Dominant tech companies will have to explain how their algorithms work under proposed new EU rules and also open up their ad archives to regulators and researchers, Europe’s digital and antitrust chief said on Friday. The move is likely to impact U.S. online giants such as Alphabet unit Google, Amazon, …

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YouTube generates $5 billion in ad revenue for Google in Q3 – ET BrandEquity

Ruth Porat, CFO of Alphabet and Google said that consumers are showing strong demand across nearly all verticals. New Delhi: YouTube brought in $5 billion in advertising revenue in the third quarter of 2020, signaling that there has been a rebound in advertising revenue for both Google and YouTube. YouTube …

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YouTube reaches over 325 million 18+ viewers in India – ET BrandEquity

YouTube now delivers 4.8X greater effectiveness than TV and directly impacts sales, Nielsen Global Media At its marquee annual event Brandcast, YouTube has announced that it now reaches over 325 million 18+ unique viewers month on month in India, as per Comscore (May 2020). With over 2,500 creator channels now …

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Apple, Google and a deal that controls the internet – ET BrandEquity

Apple and Google’s parent company, Alphabet, worth more than $3 trillion combined, do compete on plenty of fronts, like smartphones, digital maps and laptops. Daisuke Wakabayashi and Jack Nicas When Tim Cook and Sundar Pichai, the chief executives of Apple and Google, were photographed eating dinner together in 2017 at …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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IAS partners with Google for automated tag – ET BrandEquity

Integral Ad Science (IAS), the digital ad verification technology company, and Google Campaign Manager, the ad server, have announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for campaign manager. Digital advertisers spend a lot of time manually wrapping tags. With the …

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Google to pay publishers $1 bln over three years for their content – ET BrandEquity

Google’s funding for news organisations has frustrated other internet publishers, such as weather websites and recipe tools, which say Google has hurt their revenue. Alphabet’s Google plans to pay $1 billion to publishers globally for their content over the next three years, its CEO said on Thursday, a move that …

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Tata Sky partners with Accedo to develop user interface of Tata Sky Binge+ – ET BrandEquity

Tata Sky has collaborated with Accedo to develop the user interface for Tata Sky Binge+ Accedo has worked with Tata Sky, the content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ smart set-top box (STB). The Android TV enabled device provides content from linear …

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What Content Does Google Like and Why

what-kind-of-content-google-like-and-why

Do you know what content does google like and why? In the year 2003, Google applied for a patent on the basis of document scoring which was Document Content Update. The score of the content was based on an algorithm which shows the freshness of content. So, for many years, …

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