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Tag Archives: HubSpot

Martech Asia: 2030 will be the age of the augmented marketer, says Scott Brinker – ET BrandEquity

Scott Brinker, vice president, platform ecosystem at HubSpot, editor at Chiefmarte. It has been a crazy year here in 2020. I think this cartoon from Tom Fishburne sums it up nicely, like can we please stop calling this pace of change the new normal. It has been an incredible pace …

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Opinion: How MarTech is impacting business transformation – ET BrandEquity

How MarTech is Impacting Business Transformation. By Nishant Mishra John Wanamaker, a leading American businessperson and a pioneer in marketing in the last century, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The second part of the statement wouldn’t …

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