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Tag Archives: international

Personalised advertising, privacy are not at odds: Facebook tells Apple – ET BrandEquity

Defending its personalised advertising approach, Facebook has said that it disagrees with Apples belief that personalisation and privacy are at odds. Apple CEO Tim Cook has said in a tweet that Facebook can continue to track users across apps and websites as before, App Tracking Transparency in iOS 14 will …

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Previewing Google’s defense in digital ad monopoly litigation – ET BrandEquity

Google has been hit with another lawsuit challenging its dominance By Alison FrankelGoogle‘s antitrust woes mounted considerably this week. On Thursday, 38 state attorneys general brought a new suit in federal court in Washington, D.C., echoing the Justice Department’s previously filed allegations that Google systematically blocked competitors for internet search …

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Apple adding privacy fact labels to App Store items – ET BrandEquity

Apple began pushing out the labels on Monday, with the rule applying to new apps for iPhones, iPads, Apple Watch, Apple TV and Mac computers. Apple on Monday began adding labels that reveal what user data is gathered by games, chat or other software offered in the App Store for …

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Britain to curb Google and Facebook with tougher competition rules – ET BrandEquity

Google said advertising practices needed to adapt to changing expectations around how data was collected and used. By Paul SandleLONDON: Britain will impose a new competition regime next year to prevent Google and Facebook using their dominance to push out smaller firms and disadvantage consumers. The code will be enforced …

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Microsoft enhances customer data platform in pandemic times – ET BrandEquity

Organisations can automatically augment profiles with survey responses to truly uncover sentiment and drive detailed segmentation of customers, empowering agile actions that build brand loyalty and driving detailed understanding of customers. San Francisco: In a bid to provide deeper data insights to its customers in the pandemic times, Microsoft has …

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