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Tag Archives: OK Google

Indulgence meets technology in Cadbury 5Star’s latest AI-driven campaign – ET BrandEquity

Indulgence meets technology with Cadbury 5Star’s latest campaign Mondelez India’s brand Cadbury 5Star has rolled out a new campaign that brings together the fusion of indulgence and technology while manifesting the brands prevailing ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand has introduced the ‘5Star …

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