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Tag Archives: pandemic

2021 Industry trends: Digital payments, identity, third-party cookies & more – ET BrandEquity

Fred Marthoz, MD, Lotame, Asia. By Fred Marthoz As 2020 draws to a close, we can all agree that this year was certainly like no other. We saw considerable changes in our world and in our industry. From COVID-19 to Google’s announcement to sunset third-party cookies to new privacy regulations, …

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Let publishers decide if news is shown on our platform: Google – ET BrandEquity

Let publishers decide if news is shown on our platform: Google. As Australia finalises its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google …

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Instagram links up with Kareena Kapoor Khan to support small businesses – ET BrandEquity

Kareena Kappor Khan announces her partnership with Instagram and myBageecha on her Instagram account Instagram, the social media app, has announced a unique partnership with Bollywood actor Kareena Kapoor Khan to engage with her thriving Instagram community in order to support small businesses in the country. The actor, who is …

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IAS partners with Google for automated tag – ET BrandEquity

Integral Ad Science (IAS), the digital ad verification technology company, and Google Campaign Manager, the ad server, have announced the first automated tag to seamlessly wrap campaigns with both ad server and third-party verification tags for campaign manager. Digital advertisers spend a lot of time manually wrapping tags. With the …

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Medimix launches new campaign for Ayurvedic handwash – ET BrandEquity

Medimix has launched a new TVC for its latest offering – an Ayurvedic handwash Medimix India has unveiled a new campaign marking its foray into the handwash category with the launch of its new product Medimix Ayurvedic handwash. The campaign captures the current situation where the pandemic has put personal …

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Opinion: Sonu Sood’s UNDP award makes his personal brand even taller – ET BrandEquity

Brand Sonu Sood stands taller with UNDP Award. By Carol Goyal In a celebrity world currently reeling under the impact of drug allegations, nepotism, suicide, murder, activism, politics and more, Sonu Sood has stood out in 2020 as a beacon of self-less service and humanitarian work that meaningfully impacted and …

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IHCL launches ‘Travel For India’ campaign – ET BrandEquity

IHCL has launched a campaign aimed at promoting the hospitality industry by encouraging domestic travel Indian Hotels Company (IHCL) has launched a campaign to inspire safe travel and help rebuild the tourism and hospitality industry titled ‘#TravelForIndia’. In line with the ‘Vocal for Local’ sentiment, the campaign aims at driving …

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Advertising agencies: Rising to the needs of a new era – ET BrandEquity

The realities of this pandemic and lockdown have made one resource all that more precious-time. By Vinod NairThe term ‘game changer’ is perhaps used a bit too much in management parlance these days. Everything is deemed to be a game changer, from an incremental product improvement, to the adoption of …

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A video tribute to pharmacists by Mankind Pharma – ET BrandEquity

Mankind Pharma has released a video as a tribute to pharmacists Mankind Pharma has launched a video campaign observing World Pharmacists Day reflecting on the work pharmacists do to ensure the communities they serve have access to the best possible medications and care. Through a video campaign conceptualised by Grapes …

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Nielsen report: Consumers seek value proposition as wallets shrink – ET BrandEquity

Consumers will go through a ‘basket reset’ according to Nielsen’s latest report on shifting attitudes due to the pandemic Nielsen, the data and measurement firm, has just released its fifth edition of the COVID-19 Evolving Consumer Trends report. The report predicts key consumer behaviour shifts as a result of the …

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