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Tag Archives: Sandeep Goyal

Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Voice Versa: Goyal’s Mogaé announces joint venture with Versa – ET BrandEquity

Kath Blackham and Sandeep Goyal Conversational AI agency Versa has announced its joint venture partnership with Mogaé. Versa’s expansion into the country hopes to capitalise on demand for specialised conversational strategy and design in a market with a population of more than 1.3 billion people and an installed base of …

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The future of the future: Sanjay Gupta, Google India – ET BrandEquity

Across the globe, close to a billion people use Google search every day. But as Sanjay Gupta, country head, Google India points out, 15% of the searches made every day have never, ever, been done before in the world. That means that one in seven searches made every day is …

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