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Tag Archives: Social Media

Global Google outage leads to memefest – ET BrandEquity

Global Google outage leads to memefest On what seems like the Mundane Monday ever, Google services including Gmail, Google Drive, Google Meet, Hangouts, and YouTube are down globally. The cause for the outage is unknown, and the services have been down for the good part of an hour now. Users …

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Facebook India FY20 revenue up 43%, net profit doubles – ET BrandEquity

Facebook India FY20 revenue up 43%, net profit doubles. Social media giant Facebook India‘s revenues grew 43 per cent year-on-year to about Rs 1,277.3 crore in 2019-20, while its net profit more than doubled to Rs 135.7 crore, as per regulatory documents. Its total income was Rs 893.4 crore in …

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Facebook acquires customer service platform Kustomer for $1 billion – ET BrandEquity

In doing so, Facebook will act as a service provider at the instruction of business customers. Facebook has acquired Kustomer, a startup specialising in customer-service platforms and chatbots, for a reported sum of $1 billion. Kustomer was last valued at $710 million in a private funding round. Facebook said late …

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Instagram allows advertisers to create posts from user accounts – ET BrandEquity

Now brands have more flexibility with fewer constraints when they want to run Branded Content ads. Facebook-owned Instagram is now allowing advertisers to create sponsored ads from user accounts and the feature is part of its update to branded content ads. Branded content ads were introduced last year as a …

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Facebook’s AI mistakenly bans ads for struggling businesses – ET BrandEquity

New York-based businesswoman Ruth Harrigan usually sells her honey and beeswax products in souvenir shops. But with Covid-19 pausing tourism, she’s been almost entirely dependent on Facebook ads to drive online sales. On Nov. 11, this new financial lifeline was abruptly cut when the social media company blocked her HoneyGramz …

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Facebook ad tool bug leaves thousands of advertisers in shock – ET BrandEquity

The issue is serious for certain categories such as retail, where marketers are spending as much as 5 per cent to 10 per cent more on Facebook and other performance-centric advertising channels. San Francisco: Facebook is offering millions of dollars in credits to compensate some affected advertisers after it quietly …

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Instagram adds new branded content capabilities on its platform – ET BrandEquity

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators. The new tags will mean that creators can formulate …

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Social media sentiments don’t translate into election results: Analysis – ET BrandEquity

Representative image MUMBAI: Social media chatter and sentiments don’t translate into on-ground results in events like elections in India, finds a latest report by Checkbrand, said an ADG Online-funded online sentiment analysis company. As per the analysis of data on social media for the last one month, RJD leader Tejashwi …

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3 in 4 users in ‘Bharat’ are on social media during leisure time: Report – ET BrandEquity

Entertainment and Networking were the major determinants for people to hop on social media platforms. (Representative Image) New Delhi: Over three in four Internet users (78 per cent) use social media in vernacular languages during their leisure time, unlike those in urban centres who are hooked most of the time …

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Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

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