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Tag Archives: Social Media

Instagram adds new branded content capabilities on its platform – ET BrandEquity

Branded Content ads in Stories can now include tappable elements, such as @mentions, location and hashtags. Instagram on Saturday announced that it is adding new Branded Content Tags for both Reels and for Live to expand its revenue options for creators. The new tags will mean that creators can formulate …

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Social media sentiments don’t translate into election results: Analysis – ET BrandEquity

Representative image MUMBAI: Social media chatter and sentiments don’t translate into on-ground results in events like elections in India, finds a latest report by Checkbrand, said an ADG Online-funded online sentiment analysis company. As per the analysis of data on social media for the last one month, RJD leader Tejashwi …

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3 in 4 users in ‘Bharat’ are on social media during leisure time: Report – ET BrandEquity

Entertainment and Networking were the major determinants for people to hop on social media platforms. (Representative Image) New Delhi: Over three in four Internet users (78 per cent) use social media in vernacular languages during their leisure time, unlike those in urban centres who are hooked most of the time …

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Evolution of social media content: Unfolding changes – ET BrandEquity

Brands today heavily bank on digital channels for business expansion. One such key channel is social media – the quickest way to dive into a sea of target audiences. Communication and messaging on social media have always been the primary medium of impact for brands. But growing dynamism and shifts …

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Brands put in strict internal guidelines to avoid social media backlash – ET BrandEquity

Over the last two years, as the reach of the internet has deepened, brands’ expenditure and approach to troll management on social media have ramped up. Brands are putting in place strict internal guidelines to avoid backlash on social media, especially after the recent Tanishq ad fiasco. Topics such as …

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Facebook slams Netflix, says ‘The Social Dilemma’ is distorted – ET BrandEquity

Denying that it treats users as a product, Facebook said it is an ads-supported platform, which means that selling ads allows it to offer everyone else the ability to connect for free. While most of us loved the new Netflix documentary ‘The Social Dilemma’ that shows how social media platforms …

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Amobee, Lotame join hands for global social audience activation – ET BrandEquity

Amobee and Lotame partner for global social audience activation Amobee, the advertising technology company, has announced a global social data partnership with Lotame, provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, for enhanced audience targeting and activation across major social networks. Amobee’s identity …

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Chingari inks music licensing deal with T-Series – ET BrandEquity

The platform is available in 10 vernacular languages Short-video sharing platform, Chingari has announced its license agreement with music label, T-Series, for licensing music catalogue on its platform. The new pact with T-Series is in line with Chingari’s efforts to collaborate with multiple entertainment platforms to offer the best user …

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ShareChat acquires video production company HPF Films – ET BrandEquity

ShareChat presently has over 130 million monthly active users, while Moj has over 50 million monthly active users. Social media platform, ShareChat has announced the acquisition of HPF Films, a video production company specialised in digital content. The acquisition will help ShareChat and its short video platform Moj to strengthen …

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