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Tag Archives: web analytics

Opinion: How MarTech is impacting business transformation – ET BrandEquity

How MarTech is Impacting Business Transformation. By Nishant Mishra John Wanamaker, a leading American businessperson and a pioneer in marketing in the last century, once said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The second part of the statement wouldn’t …

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