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Home / Tag Archives: Web Exclusives

Tag Archives: Web Exclusives

I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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Opinion: Importance of design in the digital world – ET BrandEquity

Importance of design in the digital world. By Radha Ghai There’s no denying that digital is rapidly becoming the new black. The media landscape is transitioning from the legacy mix of usual suspects like Print, TV and OOH to the more immediate digital platforms including the all-pervasive SoMe. At any …

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The future of the future: Sanjay Gupta, Google India – ET BrandEquity

Across the globe, close to a billion people use Google search every day. But as Sanjay Gupta, country head, Google India points out, 15% of the searches made every day have never, ever, been done before in the world. That means that one in seven searches made every day is …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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Martech Asia: 2030 will be the age of the augmented marketer, says Scott Brinker – ET BrandEquity

Scott Brinker, vice president, platform ecosystem at HubSpot, editor at Chiefmarte. It has been a crazy year here in 2020. I think this cartoon from Tom Fishburne sums it up nicely, like can we please stop calling this pace of change the new normal. It has been an incredible pace …

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Brand World Summit: The art of storytelling- Man vs AI – ET BrandEquity

Technology through automation and AI is one of the most disruptive forces in the modern world. Moderated by Pooja Jauhari, chief executive officer of The Glitch, the panel discussed the dichotomy between man and Artificial Intelligence (AI) in the creative workspace. Jauhari kickstarted the session with the prompt: Japanese agencies …

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Opinion: The lockdown life as told by Oyo’s Mayur Hola – ET BrandEquity

Mayur Hola, head of global brand, OYO Hotels & Homes. By Mayur Hola 9th March, 2020. 13 Days to Janta Curfew. We’re sitting in the office jamming on what the brand should do, given what’s coming. We have a headstart on being aware of the full impact of Covid-19 as …

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BE Exclusive: Audible India’s new ads talk about “books, stories, life lessons and more” – ET BrandEquity

Audible India’s new ads talk about “books, stories, life lessons and more”. Amazon-owned online audiobook and podcast platform, Audible, has released a new ad campaign that spotlights the power of stories. The ads created by Ogilvy India will air for six weeks in both English and Hindi, across TV and …

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BE Exclusive: Volkswagen unveils ‘Fits All’ campaign for Tiguan Allspace – ET BrandEquity

Volkswagen unveils ‘Fits All’ campaign for Tiguan Allspace. Automobile brand, Volkswagen has launched a new TVC for its latest SUV offering in the Indian market, Tiguan Allspace. Conceptualised by Voltage, the #FitsAll campaign is live across TV, digital, and social media platforms. Steffen Knapp, director, Volkswagen Passenger Cars India, told …

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