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Tag Archives: YouTube

Amul moves Delhi HC seeking removal of videos from YouTube, FB – ET BrandEquity

The GCMMF, in its suit, has sought the removal of the videos from YouTube and Facebook, claiming that the person who has uploaded those is targeting it. (Representative Image) The Delhi High Court has sought the response of Google and Facebook on a plea moved by the Gujarat Cooperative Milk …

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Google to let users turn off YouTube ads for alcohol, gambling – ET BrandEquity

Countries with legal restrictions against serving gambling and alcohol ads will not see any change in their policies. In a respite for millions of users globally, Google has introduced a new control in Ad Settings that will enable people to see fewer alcohol and gambling ads on both Google and …

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I think video commerce is going to explode: Sanjay Gupta, Google India – ET BrandEquity

Google’s Sanjay Gupta talks content and commerce with BrandEquity.com. By Urvi Malvania and Prasad Sangameshwaran For the first time parents across the country believe that mobile phones are good for their children, says Sanjay Gupta, country head, Google India in an exclusive interview with ETBrandEquity.com. Excerpts… Q: What are the …

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YouTube to run more ads on content without sharing revenue with creators – ET BrandEquity

The revised terms are effective November 18 in the US, but will go live in India only in 2021. Chennai: YouTube is adding more advertisements to the content on its platform but will not be sharing that income with the content creators. In an update to its terms of service …

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YouTube introduces audio ads for brands to expand reach – ET BrandEquity

Audio ads are characterized by creatives where the audio soundtrack plays the starring role in delivering the message. San Francisco: In a bid to help marketers and creators further grow brand awareness on its platform, YouTube has introduced audio ads — its first ad format designed to connect brands with …

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YouTube generates $5 billion in ad revenue for Google in Q3 – ET BrandEquity

Ruth Porat, CFO of Alphabet and Google said that consumers are showing strong demand across nearly all verticals. New Delhi: YouTube brought in $5 billion in advertising revenue in the third quarter of 2020, signaling that there has been a rebound in advertising revenue for both Google and YouTube. YouTube …

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YouTube reaches over 325 million 18+ viewers in India – ET BrandEquity

YouTube now delivers 4.8X greater effectiveness than TV and directly impacts sales, Nielsen Global Media At its marquee annual event Brandcast, YouTube has announced that it now reaches over 325 million 18+ unique viewers month on month in India, as per Comscore (May 2020). With over 2,500 creator channels now …

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MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation – ET BrandEquity

MarTech Asia 2020: Jaspreet Bindra’s tenets of digital transformation. Digital transformation is a top priority for companies across sectors as industries are disrupted every 5-7 years. Business models change, customer needs change. Digital is not only about building apps and websites, but involves the entire company: the business model, customer …

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Why advertising on OTT platforms ensures brand safety – ET BrandEquity

Advertisers, not just in India but across the globe have at some point encountered unsavoury, offensive, or even abusive content on social media. Such content placed next to, above, or below an ad is likely to negatively impact user perception of the brand. It is of utmost importance that advertisers …

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