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Tag Archives: ZEE5

Ensuring brand safety on digital media – ET BrandEquity

We are living in sensitive times, battling multiple social issues and challenges. In this landscape, featuring content and messages can be a tricky affair for digital media platforms and advertisers. Misplacement of ads, featuring inappropriate content, unidentified bot traffic and other such challenges in the digital space can become recipes …

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Regional markets driving digital growth – ET BrandEquity

India is an amalgamation of distinct languages and cultures. This enormous diversity creates a special need in the digitalised era to meet different personalized preferences of people with discrete languages. A continuous mutation of content in regional languages can be observed that is gathering a huge number of audiences in …

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Zee5 partners with XroadMedia for hyper-personalised VoD, social media services – ET BrandEquity

Zee5 partners with XroadMedia for hyper-personalised VoD, social media services Content and Technology brand, ZEE5 has announced the on-boarding of XroadMedia to ramp up its hyper-personalised video on demand offerings and social media services. Through this partnership, ZEE5 will use XroadMedia’s back-end solution Ncanto to provide multiple content discovery, recommendations …

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Binge-Watching culture is on the rise in India: DAN report – ET BrandEquity

The report said that “Binge Watching” as a culture is on the rise as a result of boredom in isolation. Amidst the ongoing global pandemic, OTT platforms have cemented their place by providing on demand digital entertainment in the comfort of one’s home. Thereby challenging more traditional media platforms such …

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