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Tata Sky partners with Accedo to develop user interface of Tata Sky Binge+ – ET BrandEquity

Tata Sky has collaborated with Accedo to develop the user interface for Tata Sky Binge+

Accedo has worked with Tata Sky, the content distribution platform to develop the user interface for its latest offering, Tata Sky Binge+ smart set-top box (STB). The Android TV enabled device provides content from linear television and a host of OTT apps onto a television screen.

Accedo leveraged its Google-certified Android TV Launcher solution alongside its Accedo One platform to develop and deliver a high-quality video experience for the growing base of Tata Sky subscribers who like to enjoy the best of both worlds, toggling through just one remote. To further enhance the user experience, Accedo customised its standard Android TV Launcher application to include third party integrations, UX/UI (user experience/user interface) features, and DVB satellite channels.

Abhishek Sood, product director and regional head, South Asia, Accedo, commented, “We’ve seen the OTT Market become increasingly competitive in India, and the number of available video services is constantly growing. Managing multiple platforms can be cumbersome for consumers so we see a real value in offering viewers a single point of access to all third-party apps. Binge+ addresses this pain point and allows users to seamlessly access much of their OTT content in one place.”

Read also: Digital audio consumption far outpaces ad spend: Xaxis report

Pallavi Puri, chief commercial and content officer, Tata Sky, added, “With Tata Sky Binge+, the objective was to enable our subscribers to access all of their Live TV, On-demand and OTT services in one place. Having worked extensively with Accedo in the past, we relied on its technical and practical knowledge to develop a great user experience for our dynamic Android TV powered set-top box. Accedo’s professional services team worked diligently and delivered the bespoke features required for the platform.”

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