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Tinder announces Swipe Night in India – ET BrandEquity

Tinder has launched its virtual Swipe Night event in India

Tinder, the online dating app, will make its Swipe Night event available in India. It is a first-person, in-app, interactive event where Tinder members can swipe at key points in the experience to move the story forward and see where it takes them.

The event follows a group of friends, with Tinder members playing the protagonist, during the final hours before an asteroid hits Earth.

Jim Lanzone, chief executive officer, Tinder, said, “When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience. While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world.”

Read also: Homage to two great brands – Idea & Vodafone

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