Tinder, the online dating app, will make its Swipe Night event available in India. It is a first-person, in-app, interactive event where Tinder members can swipe at key points in the experience to move the story forward and see where it takes them.
The event follows a group of friends, with Tinder members playing the protagonist, during the final hours before an asteroid hits Earth.
Jim Lanzone, chief executive officer, Tinder, said, “When lockdowns began, we saw an immediate increase in our members’ engagement on Tinder, so we know we play an important role in their stay-at-home experience. While the global health crisis continues, we believe Swipe Night can bring a welcome change of pace to our members around the world.”
Read also: Homage to two great brands – Idea & Vodafone
More from my site
TVS takes graphic novel theme for race edition variant campaign – ET BrandEquity
Allen Solly Juniors releases ‘T-Shirt Song’ for new collection – ET BrandEquity
Press Release Distribution Services
Facebook slams Netflix, says ‘The Social Dilemma’ is distorted – ET BrandEquity
Opinion: How MarTech is impacting business transformation – ET BrandEquityWith digital infrastructure gaining trust, are mobile business solutions the future for SMEs? – ET BrandEquity
You must log in to post a comment.