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TVS’ Dhoni Anthem salutes its brand ambassador – ET BrandEquity

TVS has released an anthem honouring cricketer MS Dhoni, who returns to the field for the Indian Premier League

TVS StaR City+ has launched an anthem for cricketer and former Indian Cricket Team captain, Mahendra Singh Dhoni.

TVS StaR City+ has been associated with MS Dhoni as its brand ambassador for 15 years. As the nation’s cricketing ‘StaR’ is back on the playing field after 14 months for the Dream 11 Indian Premier League and the entire country is keen to see the legend in the field. This is his first appearance post his retirement from international cricket, the company said.

The anthem is a testament that Thala fever is real, and it supersedes love for a team or a cricketing format. It has been created for the fans of MSD who have waited long to see their captain in action, and been eager to cheer him on.

Watch it here:

Read also: TVS takes graphic novel theme for race edition variant campaign

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