TVS takes graphic novel theme for race edition variant campaign – ET BrandEquity

TVS has launched a new graphic-novel inspired campaign to showcase their race edition portfolio.

The film features a graphic novel scene showing two boys who are bored. They decide to play video games, but that doesn’t cheer them up either. They then ask the question ‘Wanna Play Smart?’, when the TVS NTORQ -125, is brought out in the film.

Read also : Opinion: The lockdown life as told by Oyo’s Mayur HolaCreated by Dentsu India and produced by Rawshirk Films, the film takes a cue from the popularity of graphic novels among the Gen Zs and brings together the thrill of TVS NTORQ 125 race edition and the excitement of the world of graphic novels.