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Twitter launches ArtHouse to empower brands to create Twitter-first content – ET BrandEquity

Twitter launches ArtHouse to empower brands to create Twitter-first content

Twitter India has introduced ArtHouse, a creative suite of services to assist brands in creating and optimising Twitter-first content. ArtHouse is a fully integrated service that connects brands with the creative capital of influencers, artists and editors. It is a team of experts who understand the platform and its possibilities, know Twitter’s audience and what works best for them – whether it’s a video ad or a larger campaign.

ArtHouse’s purpose is to enable brands to drive the impact of creative assets with content that leaves an enduring impression. It has already delivered many successful campaigns in other markets across the globe, and closer to home in the Asia-Pacific region.

The services offered by ArtHouse can be categorised into three kinds:

1)Creator Influence and Artistry – By partnering with digital creators or influencers, ArtHouse will strengthen a brand’s message by borrowing a voice to create videos, illustrations or graphics that relate to their audiences

2)Video Editing and Optimisation – ArtHouse can enable brands to upgrade their existing creative assets by optimising them for Twitter.

3)Live Brand Studio – ArtHouse can also work with brands to broadcast and maximise the reach of their events (such as a product launch, fashion show or concert), by bringing them live to Twitter to drive conversations on the service.
In India, the team will partner with local agencies and brands to collaborate with influencers and artists to unlock their creative capabilities and tie them with the brand’s messaging and goals.

Read also: Video ad spends to grow in India: Zenith Report

Manish Maheshwari, managing director, Twitter India, said, “We’ve partnered with the best brands in the country on many successful campaigns over the years. We have learned that creative assets add an edge to every brand’s message, especially on a service like Twitter where there’s so much happening. With ArtHouse, we’re very excited to unlock new possibilities with brands.”




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