Great Learning, the edtech company for professional and higher education, has announced the launch of their first multi film ad campaign featuring brand ambassador, Virat Kohli. The campaign titled ‘Power Ahead ’ consists of a series of ad films.
The campaign showcases how upskilling is a necessary step for students and professionals to power ahead in their careers. The ad films will air across 40 national channels like across sports, entertainment, news and music. The ad films will also be aired on OTT platform Disney + Hotstar throughout the Dream 11 Indian Premier League 2020, for which the brand is an associate sponsor.
Watch the film here:
Conceptualised by Sideways and directed by Cornerstone, the ad films open with Kohli addressing the audience while reflecting on Great Learning’s philosophy of lifelong learning as a necessity for success. He emphasises the need to keep learning to stay on top of one’s game. ‘Cricket ho ya koi bhi career jo seekhta hai wahi aage badhta hai,’ he quips in these films.
Aparna Mahesh, chief marketing officer, Great Learning, said, “This campaign with Virat will elevate the Great Learning brand to a higher level in terms of awareness as well as preference when people think of high quality professional education.”