Conceptualised by The Script Room, the 6-ad film series shows the live online learning features and services offered by Vedantu including a live interactive platform, doubt solving, super coders, etc. The films are in the form of episodes – a day in the life of a very hands-on father, who is now made redundant thanks to Vedantu. Portrayed by Aamir Khan, the stories are told in a way that aims to clear the apprehensions that any parent would have about online learning through wit and humour.
The films are directed by Prasoon Pandey. “The moment Ramsam narrated the core idea to me I knew I wanted to be part of the team working on it. That a father begins to get jealous of the bond developing between his children and Vedantu, made a charming and an endearing human story,” said Pandey.
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Shivani Suri, chief marketing officer, Vedantu, said “Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character.”
Rajesh Ramaswamy (Ramsam), co-founder, The Script Room, “Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts.”
Watch the films here:
The films will be released on television channels, digital and OTT platforms.