Tuesday , January 26 2021
Home / News / Digital / Zee5 partners with XroadMedia for hyper-personalised VoD, social media services – ET BrandEquity

Zee5 partners with XroadMedia for hyper-personalised VoD, social media services – ET BrandEquity

Zee5 partners with XroadMedia for hyper-personalised VoD, social media services

Content and Technology brand, ZEE5 has announced the on-boarding of XroadMedia to ramp up its hyper-personalised video on demand offerings and social media services.

Through this partnership, ZEE5 will use XroadMedia’s back-end solution Ncanto to provide multiple content discovery, recommendations and personalisation use-cases to its users.

XroadMedia’s expertise will be deployed to scale up HiPi, ZEE5’s new short-form-video platform.

Rajneel Kumar, business head – expansion projects and head of products, ZEE5, said, “We are potentially the only player in the country, and possibly in the world, to be working towards hyper-personalisation for ‘The segment of ONE’. We believe gone are the days of broadcast; even the current trend of viewing audiences in clusters and cohorts will soon give way to individual personalisation. And this is where XroadMedia comes in. We have benchmarked their solution for a few months and found adoption and click-through-rates on recommendations were significantly higher along with a substantial increase in average time spent by a user. XroadMedia’s cloud-based services have also provided us with a higher level of flexibility to serve personalisation use-cases.”

Read also: Opinion: Niche profitable markets are niche no more

Adolf Proidl, co-founder and chief executive officer, XroadMedia, said, “Our partnership with ZEE5 is another major milestone in the history of XroadMedia and proves the progress we have made over the past few years. We are very pleased with this partnership, as the application of our solution shows how important personalisation is to ZEE5 and I am sure together we will push the boundaries of content discovery and personalisation even further in the future.”




Source link

About ashwaniaalok

Check Also

Big Tech under big fire: All you need to know – ET BrandEquity

US internet giants Google and Facebook are under the toughest scrutiny ever, with several lawsuits …

%d bloggers like this: