Zirca aims to recognise the need to optimise processes across the advertising supply chain and offer holistic digital solutions, by integrating Aqilliz’s technology into its products, thus adding even greater value to its offerings. With this pro-market agreement, the brand will offer Aqilliz’s suite of solutions leveraging three core technologies in blockchain, differential privacy, and federated discovery with data provenance to its domestic and global customer base.
Neena Dasgupta, chief executive officer and director, Zirca Digital Solutions, said, “ With this association, we aim to offer smarter solutions to our partners and enable deeper connections and engagement with their audiences. We are confident that through our collaborative approach we will create and deliver cutting-edge digital solutions to brands”
Gowthaman Ragothaman, chief executive officer, Aqilliz, said, “More than ever, brands need to better abide by a fragmented ecosystem of privacy frameworks while still delivering ads with maximum relevance and context to the consumer. With contextual marketing offering a far more customer-centric approach to audience targeting, this partnership with Zirca will enable far greater standards of personalisation with privacy in mind.”