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Zoo Media launches DoyenOink Consulting – ET BrandEquity

Priyal Sheth Kilachand, director, DoyenOink Consulting

Zoo Media, the network that owns the digital agency FoxyMoron and other agencies, has announced the launch of DoyenOink Consulting – a transformation and management consulting firm which leverages data intelligence, technology interventions, strategic thinking and communication to drive systematic solutions for business challenges across the spectrum. The firm will provide services such as business and product strategy, operational and process structure, revenue and sales strategy, growth strategy, and consumer outreach.

DoyenOink Consulting will be led by Priyal Sheth Kilachand as director, who will report to Suveer Bajaj, co-founder of Zoo Media and FoxyMoron. Kilachand began her journey with FoxyMoron in 2010, in the business development team and later headed the business development and strategy division. She has been working on building DoyenOink Consulting from the ground up since 2019.

Digital Transformation today has become a necessity for business continuity or risk mitigation in today’s environment. Our goal is to empower organisations to adopt digital deep within their DNA and help them address business challenges to achieve organisational excellence, meet customer satisfaction and most importantly stay ahead of competition. Our team of experts or as we like to call them ‘doyens’ are the best minds in their fields, be it technology, product customer journey planning, strategic brand communications and business and operational strategy,” said Bajaj.

Read also: Wavemaker India announces key leadership appointments

Kilachand added, “While we are a new consulting firm, we are thrilled with the response we’ve received so far. Our depth of services has spanned from brand position, to operational excellence, all the way down to structuring the optimum sales channel mix. 2020 has been the year of accelerated digital adoption and we are confident that our expertise will be of immense value to our partners that are looking for deep and integrated solutions to address their unpredictable business challenges.”

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